Because as a whole, the media are either ignorant when it pertains to firearms or they're biased and anti-gun. Some are also lazy and just made assumptions based off of the echo chamber that Twitter provides and ran with storylines that it was white supremacists/racists marching. It was 99.8% pro-2A people who protested. Absent a few bad apples, the caricature of them as racists or white supremacists was a total fabrication.Imagine if you will a blackface wearing racist who advocates for literal murder declaring a state of emergency because law abiding citizens want to exercise a CONSTITUTIONAL right. Seems like something out a dystopian twilight zone, but it's just a Democratically run Virginia in the United States.
I also love the media coverage of this. Someone explain that why when participants of the women's march hold vulgar signs and wear genitalia hats whilst spewing hate toward men, it's called empowerment? Or when climate change activists block traffic, sometimes emergency response vehicles, and then twerk all the in streets, that's called saving the planet? But, when gun rights activitists just want to exercise their rights and express disgust at an infringement in civil rights, it's dangerous and hateful. I've already seen the headlines..."far-right" or "extremists" have been in the headlines with comparisons to Charlottsville. It's yet example #59896346 why the media are untrustworthy and truly bottom feeding amoeba.
So, yes, it is appalling and infuriating. I see the media as like anything else. Some bad; some good. You have to verify what they say and dig deep well past any headlines (or soundbites). Some of the problems with media are unquestionably due to bias or bad-faith. Often, however, it is due to incompetence or ignorance, or they're reporting what a source has told them. Imagine my frustration when reading stories about Cybersecurity...the media is generally awful at it outside of tech-focused publications.