First Alert Weather Days on local tv weather broadcasts

[akt1985]

It seems every local TV station in America does some sort of variation of an Impact Day or First Alert Weather Days for extreme weather days. What is everyone”s take on this recent development. While they might be okay for moderate or high risk severe weather days, I think it’s overkill for something like a 100 Degree Day or a Marginal Risk Day.

 

[CheeselandSkies]

Yeah, at my station our corporate consultants put a lot of pressure on our meteorologists to use the "First Alert" wording as much as possible. They don't care for it, but they do it anyway.